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Fewer people are celebrating Valentine’s Day, yet we’re spending more than ever on chocolates, flowers, and jewelry.

In a recent survey, 51% of people said they plan to celebrate the holiday. That’s down 4% from last year.

Americans are expected to spend over $20.7 billion on Valentine’s Day in 2019. That’s up 6% from last year.

The National Retail Federation estimates that Americans will spend: $3.9 billion on jewelry… $3.5 billion on an evening out… $2.1 billion on clothing… $1.9 billion on flowers… $1.8 billion on candy… $1.3 billion on gift cards… and $933 million on greeting cards.

The average person celebrating is expected to spend about $162.

People age 35-44 are the biggest Valentine spenders, averaging $279.14. People age 25-34 are the second, averaging $239.07.

And Americans can’t forget about their pets. Pet lovers are expected to spend $886 million on their furry companions.

For businesses, that means…$$$$$

US manufacturers will ship over $33 billion worth of Valentine’s day products (as of 2016).

Although Americans love to hate Valentine’s Day, it seems to be great for the economy.

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